Marketing translation

This part of my blog is about a translation of marketing materials.

Russian consumers & marketing in Russia for your business

The post describes the features of Russian buyers. To win the trust of Russian customers, you need to set up a marketing strategy in Russia. The dissonant demands of Russian consumers can first appall. But, you can win their trust because Russians are very loyal to the brand. Currently, Russia is a consumer society. And …

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The guide to Russian marketing translation and localization

Be clear what marketing translation and localization in Russian is Simply stated, marketing translation is the translation of marketing content. Accordingly, its aim is to reach out to the target audience. Sure, information is a vital part of your marketing. But marketing translation and localization into Russian does not just copy is understandable in the …

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What are the main trends in translation in 2020-2021?

So, this post describes new development trends in the translation industry in 2020 and 2021. This post is about the new things in the translation industry. They include a transcreation, specialization in translation, MTPE, and etc. Let`s start… 1) Machine translation and post-editing;2) Transcreation;3) Further specialization in translation;4) Translation of video clips and processing of …

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